ABOUT

MEDIA DEPARTMENT

That’s what we are. That’s all we are. We are specialists who concentrate our entire attention on the media planning and buying. Because of that concentration, we have developed (proprietary) strategies for planning and for buying that allow us to significantly improve the impact of our advertising plans and schedules, and save our clients’ money in the process. This function, however, does not mean that we operate in a vacuum. We define our media planning goals based on a clear understanding of our clients’ marketing goals and objectives.

 

Our commitment to acquiring resources that will keep us on the cutting edge in research and analysis with respect to our clients’ products and services is what sets us apart. Our attention to the audit process is so stringent that our clients can generally forecast a percentage of savings over the contracts placed by us. Our strengths are equal in analysis, research, negotiation and execution of our plans and buys. Our philosophy is “Do it right.”

 

SERVICES

Including but not limited to:

 

 • Research and Planning

 

 • Negotiation and Purchasing

 

 • Trafficking

 

 • Auditing

 

 • Posting

 

 • Budget Management

 

 • Value-added Promotions

 

ACCOUNT MANAGEMENT

 The interaction between our clients and us is different from the standard advertising agency arrangement. Our account management interface with clients begins with the most experienced staff.

 

Our internal procedures are extremely tight with regard to communication between our clients and ourselves.

 

Our clients choose us because we have a reputation for being customer service driven, intelligent, on time, and at or under budget. Our staff makes a considerable contribution to our clients’ marketing efforts.

 

RESOURCES

Resources for Research and Planning:

• Freewheel/Strata Media Planning Software

• Freewheel/SBMS Media Buying Software

• SQAD /Media Market Guide

• SRDS, all media

• Nielsen

• Arbitron

• Rentrak

• Simmons

• Datorama

Kate Nichols

Media Director / President

Kate began as an Assitant to Media Buyers in 1998 and worked her way through the agency world until she started MediaVenture in 2013. Kate has her Bachelor's Degree in Fine Arts in Painting from the Maryland Institute, College of Art and a Master's Degree in Business Administration from the Darla Moore School of Business. Kate is also a Clemson certified Master Gardener as well has been completed the Clemson Equine Center Master Equine Management certification. She completed Leadership Greenville, Class 31. Kate runs a small farm as a hobby and enjoys raising all kinds of animals, focusing on miniature horses. Her farm in Fountain Inn is also a member of the American Miniature Therapy Horse Association.

Marie Kilmer

Accounts Payable

Marie handles all payables at MediaVenture. She has an accounting background and throughout her career has enjoyed being behind the invoicing. Marie's family has worked in the contracting business for many years and enjoy a homesteading lifestyle. Marie still can't believe she works in an office where chickens come and go as they please.

Hidden Pasture Farm

Farm Life

MediaVenture is located on a 6 acre farm in Fountain Inn, SC. The farm is Kate's home and she has lovingly transformed it into a recreation spot for children and families to enjoy farm animals, in particular, Little Unicorns.  Kate rescues and trains miniature horses as a hobby on the side. She has rescued over 25 horses from kill pens and rehomed them in two years. Her farm has a plethora of small animals including rabbits, goats, burros and chickens and she will gladly give you a complete tour of the farm when you come see her at the office.  She also enjoys breeding peacocks of all colors and has over 15 birds in her breeding program.

On nights and weekends, Kate enjoys running her farm as a destination for events and birthdays.

MediaVenture

MV is a media planning and buying service, staffed by professionals with many years of national, regional, and local experience. This company was developed to handle the advertising needs of companies that do not want or need full service agencies, but want to increase the impact of their advertising dollars. MV provides that service in an extremely cost efficient manner.

Contact Info

Email Us

1.864.963.6963

115 Hidden Pasture Trl

Fountain Inn, SC

29644

kate@mediaventurellc.com

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